Beauty Tech

( Image: Getty)

What's coming next for femtech?

By Sarah Cohen

The market for female-focused, tech-driven health products, AKA ‘femtech’, is predicted to grow beyond its current focus on reproductive health, according to industry analysts. We explore what’s around the corner for this burgeoning sector of personal...

Barnes said that Christmas popup events are getting earlier each year due to the popularity of Black Friday sales

4 things every beauty brand should know about experiential popups

By Kirsty Doolan

In-real-life popup experiences continue to be a strong bet for beauty and personal care businesses that want to raise their brand profile, launch a new product and generally attract new loyal customers. But what do brands need to know before they invest...

Marty shared that brands that invest in hero products tend to fare well (Image Getty/Deeagrez)

Selling cosmetics on TikTok Shop: 4 expert tips for success

By Kirsty Doolan

How can beauty and personal care brands leverage and navigate the social selling platform for better results? Global VP for beauty at Nielsen IQ (NIQ) Claire Marty shared her data-backed insights on the topic...

Clara uses a mix of the brand's proprietary data, its pre-defined customer care questions and answers, its Clarins beauty coaches’ product training content, as well as content from its website

Clarins trials AI customer care bot

By Kirsty Doolan

The French heritage brand is the first prestige beauty company to do so and its CEO called it a "significant milestone".

Fragrances may soon be able to mimic the DNA of individuals and align with their emotional states (Image: Getty)

Using AI for fragrance creation and innovation

By Sarah Cohen

To think of your favourite perfume in a purely scientific manner can dampen the magic a little, but it seems there is a formula when it comes to engaging the senses – and AI is giving perfumers a tool with which to find it.

Startup: Precision Skin: personalised skin care

Start the week with a startup: Precision Skin

By Kirsty Doolan

Every fortnight we talk to a game-changer startup about why it exists and how it plans to transform the industry. This week we spoke to founder and MD of Precision Skin, Dr Theodora Mantzourani, about its business model, how its disrupting the industry,...

Selfnamed said it's aimed at entrepreneurs looking to start or expand their skin care business; to enable them to sell their own products and build their own brand

Start the week with a startup: Selfnamed

By Kirsty Doolan

Every fortnight we talk to a game-changer startup business about why it exists and how it plans to transform the industry. This week we spoke to CEO and co-founder of Selfnamed, Anete Vabule, about how it plans to make it easier for budding entrepreneurs...

The Future Laboratory's forecast said that AI can

The Future Laboratory highlights trends for society in 2024

By Kirsty Doolan

Market intelligence and trends forecasting company the Future Laboratory has advised on the topics that are set to impact the social landscape for the year ahead, and therefore impact consumers' expectations from brands, with a special focus on using...

 CEO Anastasia Georgievskaya said the software is being used by some beauty and personal care companies to easily 'test out' the potential effects of a certain skin care line on different population cohorts

Start the week with a startup: Haut.AI

By Kirsty Doolan

Every fortnight we talk to a game-changer startup business about why it exists and how it plans to transform the industry. This week we spoke to Anastasia Georgievskaya, CEO of Haut.AI, the company behind generative AI tool SkinGPT.

The pressures of inflation have turned more consumers into 'value hackers ' who seek out dupes and deals, according to Euromonitor (Image: Getty)

6 things beauty consumers will expect in 2024

By Kirsty Doolan

As we head towards a new year, we’ve sought out evidence-based insights from industry analysts to get a glimpse into the mind of beauty consumers. Read on to discover what they will want, need and expect from brands and products in the next year.

Image: Getty

10 beauty technology innovations to watch

By Kirsty Doolan

The technology available to serve the beauty and personal care industry is changing at lightening speed. We’ve rounded up some of the most innovative gamechangers – whether they are disrupting the product development process, overhauling ingredients testing,...

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How AI software is helping DTC beauty brands to shine

By Cassandra Stern & Simon Pitman

As the Direct-To-Consumer (DTC) beauty market continues to carve out a bigger share of the retail landscape, using the right tools to fine tune digital retail platforms has become make or break.

TikTok said the initiative is a fast and affordable solution so merchants can

TikTok Shop launches UK logistics service

By Kirsty Doolan

The social media company said its new 'Fulfilled by TikTok' programme will make it “easier than ever for merchants using TikTok Shop to sell on the platform.”