Sephora partners with Paris Olympics
LVMH-owned beauty retailer Sephora is the Official Partner of the Olympic and Paralympic Torch Relays of Paris 2024 and has launched a store activation to celebrate, which will travel through 46 different stores, located in French cities that are en route for the Relay of Paris 2024 – as the torch makes its way from Athens to Paris for the opening ceremony.
Sephora is also giving customers a chance to win tickets for the Paris 2024 Olympics and will host celebration zones in four major cities along the Olympic Torch Relay of Paris 2024: Bordeaux on May 23rd, Nice on June 18th, Lille on July 2nd, and Paris on Bastille Day: July 14th, (which is a national holiday in France).
The Olympic Flame of Paris 2024 left Athens in a specially made Louis Vuitton trunk in late April, aboard the esteemed three-mast ship the Belem, and reached Marseille’s Vieux Port on May 8th to embark on its relay across France.
