With 3.4m followers on TikTok and partnerships with a host of beauty brands, we asked influencer Ami Charlize for her tips on connecting with a Gez Z audience and building a dedicated community.
EY’s global annual Future Consumer Index report has revealed a host of key findings that beauty and personal care retailers and brands will want to take note of...
What do hair care shoppers want right now? New research reveals the most popular brands, products, celebs and influencers that people across the globe have searched for this year…
Data from the market intelligence company Mintel’s Global New Product’s Database (GNPD) showed that between January and May 2024, less than half (46%) of global beauty and personal care CPG launches were genuinely new products.
New consumer research from Avon has given fresh insights on the skin minimalism trend, influencer fatigue & the ever-growing popularity of dupe products…
Yesterday the UK beauty brand P.Louise broke records for the most revenue generated on TikTok Shop by a UK brand – earning £1.6 million in 24 hours. We asked founder Paige Williams for her top tips on selling through the ever-popular channel…
