The European Parliament and European Council have reached a provisional agreement on new rules to ban misleading marketing and provide clearer product information.
In recent years, more consumers have become intrigued by the ancient beauty rituals used in Africa, Asia, Native America and beyond. Here are five companies that created brands around this concept.
DTC ecommerce company ESW’s recent Global Voices survey reveals ‘environmentally conscious packaging,’ a deal-breaker for younger demographics, and awareness of greenwashing continues to increase, among other findings.
Luxury Italian fashion brand has just launched makeup and skin care ranges via a licensing agreement with L'Oréal, but will consumers want to pay the eyewatering price tag to have a piece of Prada?
French technical solutions company FaiveleyTech, which specialises in the injection and decoration of plastic parts, has worked with the Paris-based fragrance house Interparfums to create a unique packaging solution for a new launch, ROCHAS Eau de Toilette...
As consumers demand more sustainable cosmetic and PBC products, researchers have determined certain types of Honduran agro-waste can be converted into desirable bioplastics to reduce plastic consumption.
UK-based luxury skin care brand Epara, which specialises in African botanical ingredients, is preparing to switch to a new refillable packaging concept for its Hydrating Crème-Gel.
Beiersdorf has acquired a stake in Swiss start-up DePoly through its venture capital unit OSCAR&PAUL, which it hopes will support the development of innovative recycling solutions for packaging in the cosmetics industry.
The labels, which will appear on 85,000 Dr. Bronner’s soap bottles, share four calls to action that consumers can take to help fight against the extinction of the Southern Resident Orca in support of the documentary Coextinction.
Plastic Action Platform Oceanworks offers manufacturers and suppliers to the cosmetics and personal care product industries the opportunity to improve sustainability practices through reclaimed and recycled materials sourcing, its IMPAC+ plastic offsetting...
Italian aluminium packaging company Inca has new investors, a new management team and a new logo - and has detailed more about its latest beauty projects and plans to make its products even more sustainable.
The novel bio-based material is ideal for luxury fragrance caps and other cosmetic and personal care product packaging options and offers brands the opportunity to switch to more environmentally friendly packaging without sacrificing quality or functionality,...
From gamification and biotech on micro-organisms, to water-saving solutions, we have been speaking to industry experts to assess the very latest trends for cosmetics packaging.
Quadpack has released the Regula Petit Jar, an innovative and sustainable design for cosmetics and personal care product manufacturers seeking recyclable options for sample or travel-sized product launches.
Through the recent launch, the manufacturer has directly addressed a specific consumer demand for cost-effective cosmetic brushes that perform well with solid stick cosmetic formulations without sacrificing performance results.
Special Edition - Bright Beauty: Fun, Joy and Colour Across Cosmetics, Hair Care and Body Care
Beauty needs have shifted drastically since COVID-19, with consumers turning to cosmetic and personal care products for joy, fun and creativity versus to simply conform to societal standards, says a multi-sensory marketing expert.
Singapore start-up Mykílio is hopeful its mushroom-based packaging can find a niche in the luxury beauty space, where it believes it can appeal to the sustainable values of younger consumers especially.
Personal care major Unilever has designed a toothbrush head with concaved bristles that it says offers improved teeth cleaning, particularly stain removal.
The firm behind the artificial intelligence (AI) and augmented reality (AR) features adopted by Japan’s Shiseido and a raft of Indian retailers says personalised experiences are key to give brands and physical stores the edge in an ultra-competitive marketplace.
Beauty Kitchen founder Jo Chidley will present its circular retail model ‘Re’ at this year’s World Economic Forum in Davos, spotlighting why reuse should no longer be a ‘fringe science’ but a mainstream way of thinking.
International beauty major Coty has filed a patent on a method to refill empty fragrance containers in-store, using a station that blends fragrance concentrate, distilled water and ethanol on-demand.
Big Brand Talks – In Conversation with Today’s Beauty Leaders
Swiss natural and organic beauty brand Weleda has formed a small-scale internal startup to speed up product development and market testing, presenting a very new way of working, its R&D head says.
To solve the issue of plastic waste the industry talks a lot about a circular recycling economy, but a recent Greenpeace report says under present conditions, that’s not possible.
Consumers live in a multisensory world where perception and experiences are defined by the human senses, and the beauty industry must keep this front-of-mind during product design and development, says a leading experimental psychologist.
The overreliance on recycling is the chief piece of green misinformation in the beauty industry, which has to move faster towards a circular model, says the founder and CEO of Emma Lewisham.
Design to reuse should be prioritised as a sustainable beauty strategy because its overall positive impact far outweighs working with reduced or recyclable materials, according to European researchers.
Plastic is both an important packaging material and a prevalent pollutant, and The Body Shop wanted to know what cosmetic plastic Americans throw away the most.
Industry leaders Beiersdorf, Borealis, Siegwerk, and Clariant team up on a Design4Circularity initiative and create “first-of-its-kind” circular packaging concept for the cosmetics industry.
SGD Pharma, the global producer of moulded glass vials, is to expand its cosmetics offering globally with the appointment of industry leader Sheherazade Chamlou as Vice President Sales Beauty Americas.
Skin and sun care brand Everyday Humans was just added to the Target Zero Collection, aided by their plastic neutral certification. CosmeticsDesign spoke with brand founder Charlotte Chen Pienaar about being included in the retail giant's sustainable...
The beauty industry has been too focused on recycling and needs to shift focus on reuse and refill solutions, says two circular beauty brands, Bhuman and Emma Lewisham.
Most circular design projects tend to fail as companies tend to begin to implement circular elements too late and fail to keep the mainstream consumers’ basic needs and concerns in mind.
The CEO of plastic action platform RePurpose believes an “astonishing” 90% of sustainable packaging commitments will not be met by 2025 due to the lack of good recycling infrastructure.
Circular beauty start-up Innerbottle has linked-up with LG Chem and CJ Logistics to pilot a new B2C beauty platform that will allow consumers to recycle their cosmetic packaging easily and effectively.
Special Edition: CIRCULAR BEAUTY – SUPPLY CHAIN INNOVATION AND FUTURE PROMISE
Japanese personal care major Kao Corporation believes achieving a circular society will require a delicate balance of minimising beauty materials and maximising use, with thin-film packaging offering plenty of promise.
Plastic packaging is important in the beauty industry and rePurpose Global wants to create impactful accountability for plastic waste made by personal care brands.
To meet consumer demand for sustainability many brands are switching to more sustainable packaging, but Eurofins says rigorous safety testing is important before taking the leap.
Transitioning beauty business models from linear to circular will be critical in creating a sustainable future, and change requires close collaboration at every stage of the supply chain, says the president and CEO of French packaging firm Albéa Group.
UK indie brand Beauty Kitchen has secured a multi-million funding grant to upscale its circular retail model Re, aiming to save thousands of beauty bottles from landfill and break linear business models in the years ahead.
BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS
The future of beauty packaging will centre on blending sustainability with desirability and rely on innovative industry partnerships and advances in material science, lifecycle analysis and smart product design, says L’Oréal’s global director of sustainable...
Advanced-recycling plastic resin supplier Eastman Renew is expanding into France by 2025 with the support of five beauty companies committing to supply contracts. CosmeticsDesign spoke with to Tara Cary, segment market manager for Cosmetics and Personal...
While B corps are generally working towards improved social and environmental impacts in their industry, the newly formed B Beauty Coalition believes open collaboration could mean real progress.
![Joy has become a key word for beauty post-pandemic and many brands are succeeding in creating emotional connections via sensory innovations like texture, scent and packaging [Getty Images]](jpg/beauty-post-pandemic-focusing-on-sensory-innovation-to-promote-joy-fun-and-creativity-2.jpg)
![Mykílio is hopeful its mushroom-based packaging can find a niche in the luxury beauty space. [Getty Images]](jpg/mushroom-packaging-can-align-with-eco-values-of-gen-z-luxury-goals-start-up-2.jpg)
![The patent outlines a bristle design that Unilever says improves contact with teeth, enabling improved cleaning [Getty Images]](jpg/unilever-files-patent-on-toothbrush-bristle-design-for-better-stain-removal-2.jpg)
![The World Economic Forum's 53rd annual meeting this month will bring together business leaders, governments and innovators from all over the globe to discuss the most pressing issues of the year [Getty Images]](jpg/beauty-kitchen-founder-jo-chidley-attending-world-economic-forum-davos-2023-to-talk-about-scaling-reuse-2.jpg)
![The refill station has been designed for easy consumer use via a digital interface for blending and refilling in-store [Getty Images]](jpg/coty-files-international-patent-on-fragrance-refill-station-for-simple-in-store-refilling-2.jpg)
![Weleda has created a small internal startup to build out fresh innovations across packaging and formulation [Getty Images]](jpg/weleda-r-d-head-says-circular-green-beauty-possible-with-sustainable-definitions-and-beauty-collaboration-2.jpg)
![Shopping for any product is a multisensory experience for consumers that involves visuals, touch and smell among other things [Getty Images]](jpg/beauty-neuroscience-needs-focus-for-product-design-fragrance-use-says-professor-charles-spence-at-ifscc-2023.jpg)
![Researchers from the University of Malta used a case study of cosmetic blush compacts to compare the benefits of design to reuse versus design to recycle [Getty Images]](jpg/reusable-cosmetics-packaging-better-than-lightweight-or-recyclable-variants-finds-case-study-2.jpg)
![[Getty Images]](jpg/beiersdorf-borealis-siegwerk-and-clariant-collaborate-to-deliver-first-in-circular-cosmetics-packaging-2.jpg)
![The beauty industry has been too focused on recycling and needs to shift focus on reuse and refill solutions. [Emma Lewisham]](jpg/emma-lewisham-and-bhuman-urge-beauty-industry-needs-to-focus-on-reuse-and-refill-packaging-2.jpg)
![Expert explains why most circular design projects tend to fail. [Getty Images]](jpg/circular-design-expert-explains-why-most-eco-friendly-propositions-fail-2.jpg)
![[Getty Images]](jpg/why-90-of-sustainable-beauty-packaging-commitments-will-not-be-met-by-2026.jpg)
![A raft of industry players are joining the circular beauty movement, but how can the sector encourage consumers to adopt circularity en masse? [Getty Images]](jpg/circular-beauty-webinar-with-bhuman-emma-lewisham-repurpose-global-and-pa-consulting-2.jpg)
![Innerbottle has linked-up with LG Chem and CJ Logistics to pilot a new circular beauty platform. [Innerbottle]](jpg/innerbottle-pilots-closed-loop-beauty-e-commerce-platform-in-south-korea-2.jpg)
![Kao Corporation has already invested significantly in circular beauty packaging innovations in Japan but now wants to stretch efforts beyond its domestic market [Getty Images]](jpg/kao-corporation-circular-beauty-packaging-innovation-key-to-carbon-negative-goals-2.jpg)
![Collaboration and partnerships will be needed throughout the entire supply chain for beauty to truly transform into circular business models moving forward [Image: Albéa Group]](jpg/circular-beauty-must-be-priority-for-entire-supply-chain-says-albea-group-ceo-2.jpg)
![The Re programme offers brands reusable smart bottles and interactive return and refill stations, aiming to break linear business models and drive circularity [Image: Beauty Kitchen/Re]](jpg/beauty-kitchen-re-programme-receives-3.6m-ukri-funding-grant-to-upscale-2.jpg)
![International beauty major L'Oréal is sharply focused on developing more sustainable packaging across its portfolio, including refill-reuse designs like for its Valentino Rosso lipstick pictured [Image: L'Oréal]](jpg/l-oreal-sustainable-packaging-2030-goals-require-circular-beauty-focus-and-partnerships-says-exec-2.jpg)
